Instant coffee specialist Nescafé Dolce Gusto has launched a new campaign, Creativity Reinvents The Classics, with Grammy award-winning music producer will.

i.am. The Voice UK judge commented 'I chose to collaborate with Nescafé Dolce Gusto because the core of the campaign is around exploring creativity, which is a huge part of who I am and central to what I do. Nescafé Dolce Gusto is committed to producing high quality, great tasting coffee, just as I am committed to producing top quality music'.